Hyundai isn't succeeding these days just because its cars are improving. The brand is also keeping prices low with impressive content levels. That continues here.

The base GLS sedan is the least expensive option, and its $12,445 price tag doesn't include air conditioning, power mirrors and windows, or a stereo. To get those features and still keep the standard six-speed manual transmission, you need to opt for the Comfort Package, which raises the price to $14,195 and adds a stereo with USB input and power mirrors. I doubt many owners will forgo air conditioning, but if you do and regret it, Hyundai says you can easily go back to the dealer and get it installed for an additional fee.

The GLS still comes standard with 14-inch steel wheels, trip computer, height-adjustable driver's seat, 60/40-split folding rear seat and a center armrest, none of which is a given in this class. A tilt steering wheel is standard across the line. No telescoping feature is available.

If you want the automatic transmission, it comes in an option package that includes the Comfort Package, raising the price to $15,195. A Premium Package can be added to the automatic GLS that adds remote keyless entry, cruise control, Bluetooth, premium cloth seats, sunglasses holder, sliding armrest and storage box, 16-inch alloy wheels, fog lights and steering-wheel-mounted audio controls.

The GLS is the only sedan trim available.

The five-door hatchback comes better equipped in GS and SE trims with either manual or automatic transmissions.

At $14,595, the GS has air conditioning, six-speaker stereo with USB, armrest, and power windows and mirrors. The automatic is an extra $1,200 and includes cruise control.

The $15,795 SE adds sportier steering, cruise control, Bluetooth, leather-wrapped steering wheel, premium cloth seats, 16-inch alloy wheels, fog lights and a rear spoiler. Automatic transmission is an additional $1,000.