Hyundai is on a mission in the U.S., diving headlong into new segments and challenging automotive norms. The full-size Genesis luxury sedan that the automaker debuted for 2009 shows that you can get much of the luxury and performance of a high-end German or Japanese sedan at a fraction of the price. It even earned Cars.com's 2009 New Car of the Year Award.

Now, Hyundai is tackling the sporty coupe market with its new 2010 Genesis coupe, which shares a name with Hyundai's flagship sedan but has its own look and feel. The Genesis coupe offers a lot of value for the money if you're shopping for a rear-wheel-drive sports car, but it suffers from a raucous turbo four-cylinder engine and inconsistent interior quality that tarnish what is otherwise a decent first effort from Hyundai.

• Underwhelming Turbo Four-Cylinder
• Ride & Handling
• Track Performance
• Comfortable Front Seats, Inconsistent Cabin Quality
• Cargo
• Features
• Genesis Coupe in the Market