Genesis in the Market

Hyundai's lineup of cars and crossovers is impressive, with many leading their respective segments in terms of both value and performance.

The Genesis has a problem finding a segment to fit into because it is priced so far below some competitors from Infiniti, Lincoln and Lexus and higher than a Chrysler 300 or Nissan Maxima.

Can a Hyundai compete on status levels with the premium brands? Probably not, even if the car is on par or better than many of them. On the other side, it seems too expensive to non-luxury shoppers, making it a hard sell indeed no matter how good a vehicle it may be.

I would say this, though: Ford has been trying for years to rebuild Lincoln's car lineup to match the historic view of that brand's powerful, elegant cars of the past. Hyundai may have in fact built a better Lincoln at a better price than Ford.

    See also:

    Exterior
    The sleek-lined Silverstone Metallic Genesis coupe with a rear spoiler turned plenty of heads - something I enjoyed. The Genesis coupe is sporty and sexy, and it resembles other uber-expensive fla ...

    Heating and cooling control
    1. Side Defroster Nozzle 2. Side Ventilators 3. Windshield Defroster Nozzles 4. Center Ventilators CENTER VENTILATOR The center ventilators are located in the middle of the dashboard. To chang ...

    GLOVE BOX
    WARNING: To avoid the possibility of injury in case of an accident or a sudden stop, the glove box door should be kept closed when the car is in motion. o To open the glove box, pull on the glov ...